Outreach & Exposure

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Outreach & Exposure 2017-11-17T05:10:13+00:00

Outreach & Exposure

Outreach and exposure 1

Spreading the word that you are hoping to adopt can be difficult. It’s emotional to put yourself out there and it can often feel too complicated. That’s where we come in!

At AdoptionLife.org you will benefit from the marketing and advertising partnerships we have strategically set up to help you succeed.

Traditionally, adoption agencies have focused on advertising the services they provide. This can be a powerful way to help make adoption connections. At AdoptionLife.org, you will benefit from that traditional style of marketing as well as personalized outreach set up specifically for your family’s hope to adopt. These outreach and exposure efforts will be custom coordinated using advertising and marketing experts.

What does personalized outreach look like through AdoptionLife.org?

Outreach and Exposure 2

Adoption Profile on Adoption.com Parent Profiles

You will have access to a platinum Adoption.com Parent Profiles profile. Your adoption profile will include:

  • Top priority listings
  • Featured rotation on Adoption.com homepage, Adoption.com unplanned pregnancy page and Adoption.com footer
  • No advertising for other families on your profile
  • Profile review completed by the Adoption.com Team, a birth mother and an experienced adoptive parent
  • Unlimited photos, videos, favorite pins and endorsable strengths

Outreach and exposure 3

Your interactive profile on adoption.com parent profiles will also include:

  • Intro Page
  • About Page
  • Letter
  • Blog Posts Page
  • Recommendations
  • Statistics Tracking

 Adoption.com Advertising

Your profile will be:

  • Shown in Adoption.com search results with the largest thumbnail photos.
  • Rotated through Adoption.com’s homepage, footer, and other premiere sections of the site.
  • Promoted on Adoption.com’s social media channels–Facebook, Instagram, YouTube, Twitter, and Pinterest.

Outreach and exposure 4


Your individual hope to adopt will be advertised in various ways on:

  • Google
  • Bing
  • Yahoo
  • Facebook
  • YouTube
  • Adoption.com